Enhancing experiences, maximising conversions
Increase your conversions with higher quality product data feeds, enhanced product images and insightful customer analytics.
Product feed production
Our product feed creator pulls your catalogue data and serves it to any channel in multiple formats. It will also report on any errors in your feed, comes with complete publisher integration and smart widgets for personalisation and reporting. This enables full feed optimisation, resulting in higher quality feeds than anything else on the market and a consistent experience for your customers.
Features & Benefits
- Minimises errors and results in a more comprehensive feed
- Understand who’s using your feeds, your most profitable affiliates and notify your channel partners of the latest feed updates
- Includes value-add data like pricing trends, Product Ranking Index and product recommendations for your publishers to use in your product promotions
- Quick and simple publisher integration with Google Ads, Google Shopping, price comparison websites and more
- Make the most out of your dynamically priced campaigns and fast-moving inventory
Image optimisation
Our image optimisation module serves the best version of your product images across all of your channels. By identifying, cropping and refocusing around the actual item, your products are displayed in the best possible light, which results in a better brand experience and increased chance of conversion.
Features & Benefits
- Better quality product images result in a better customer experience and increased trust in your brand
- Results in faster loading times for your customers, and lower bandwidth costs for you
- Enhances all of your product images for every device and channel, effortlessly
- Allows for pain-free integration with any of your channels, with no big IT overhead
Advanced product data reporting module
Our advanced product data reporting module monitors your feed quality and alerts you of any changes, errors or inconsistencies that might be affecting your customers’ experience. You’ll receive clear, timely insights that help you identify and correct product feed errors and sell more through your affiliate campaigns.
Features & Benefits
- Track trends and changes in your product data and receive a hit list of suggested improvements to get more out of your campaigns.
- Be alerted of any missing or incorrect product information and stay on top of your data quality.
- Understand how the quality of your product feed data affects your campaign performance and the metrics that matter to your business.
Technical
The platform has been developed using a best-in-class technology stack that enables us to stay current with emerging trends in ecommerce. This ensures that it will always be compatible with your stack and that our solution can be integrated with minimal time and effort, maximising the time your products are available to your partners.
It is is a distributed and fault tolerant system able to run across multiple servers and data centres. In the unlikely event of a system failure there is a backup service run from separate servers, so that service continuity is always maintained.
What Our Clients Say
Bright North is an engaging organisation with a ‘can do’ attitude – we’re looking forward to the growth that their platform will offer us, and working with a company committed to innovative technology.
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